The concept behind this design? Capturing the essence of movement through a modern and dynamic identity. The typography was designed to convey action, creating a sense of motion and fluidity that mirrors the freedom found in LEMON apparel.
The vibrant color palette plays a key role in reinforcing this energy. Carefully selected, the colors inject personality and dynamism into the brand, enhancing its fresh and lively spirit. Every visual element works together to reflect the seamless fusion of performance and style that defines LEMON.
